My Freedom opens with a burst of strawberry, raspberry, and sour cherry — bright, slightly tart, and immediately joyful. The berries are ripe and slightly candy-like, with a sweetness that feels genuinely indulgent without ever becoming heavy or cloying. The sour cherry adds a slightly darker, more complex fruitiness that gives the opening a beautiful depth and stops it from feeling one-dimensional.
At the heart, violet adds a soft, slightly powdery floral quality that lifts the berry accord into something more refined and elegant. The violet is delicate and slightly sweet, adding a feminine softness that makes My Freedom feel genuinely versatile — the kind of fragrance that works as well on a Sunday morning as it does on a Friday night. Cashmeran begins to emerge, adding a warm, slightly woody, slightly musky quality that gives the heart a beautiful, skin-close warmth.
The dry-down is vanilla, oakmoss, and amber — warm, slightly sweet, and deeply enveloping. The vanilla adds a soft, creamy sweetness that makes the dry-down feel genuinely comforting, while the oakmoss adds a slightly earthy, slightly mossy depth that grounds the sweet berry accord and gives the composition real character. The amber adds a warm, slightly resinous glow that makes the whole fragrance feel effortlessly expensive. A fragrance that smells like freedom — light, sweet, and completely your own.
100ml Eau de Parfum — excellent longevity with a sweet, airy sillage. A universally loved, compliment-pulling fragrance for any occasion. For those who want to smell like pure joy.
It depends on the concentration. Our Eau de Parfum typically lasts 4–8 hours, Perfume Oils 5–10 hours as they bind closely to skin, and our Extraits de Parfum are the most potent at 8–12 hours — often longer on fabric and clothing.
How do I apply it for the best results?
Apply to pulse points — wrists, neck, and behind the ears. Let it settle naturally rather than rubbing it in, which breaks down the top notes. For perfume oils, a little goes a long way.
Do you offer free shipping?
We offer free shipping on all UK orders. International shipping rates are calculated at checkout based on your location.
