About Hamidi Oud & Perfumes

About Hamidi Oud & Perfumes

Hamidi Oud & Perfumes is a highly regarded fragrance house based in the United Arab Emirates, dedicated to the art of traditional Arabic and Oriental perfumery. The brand masterfully blends the rich, mystical heritage of Middle Eastern scents with modern, sophisticated sensibilities — creating fragrances that speak to both global consumers and traditional enthusiasts alike.

Origins

Hamidi is a prominent brand under Sterling Perfumes Industries, a global leader in fragrance manufacturing operating under the Fakhruddin Holdings group, founded in 1963. If you are familiar with the widely celebrated fragrance house Armaf — known for its Club de Nuit line — Hamidi shares the same parent company. While Armaf focuses on Western-style designer and niche profiles, Hamidi is Sterling's dedicated expression of traditional Oriental perfumery.

The Name

"Hamidi" is derived from the Arabic word Hamid, meaning Praised — a fitting name for a house whose creations consistently earn admiration within the global fragrance community.

Craftsmanship & Philosophy

Hamidi's creations are defined by a commitment to quality, heritage, and accessibility. Key pillars of the brand include:

  • Oriental Heritage — a focus on classic Middle Eastern notes: oud (agarwood), amber, musk, warm spices, and rich resins.
  • Alcohol-Free Formulations — Hamidi is particularly celebrated for its highly concentrated perfume oils (attars) and pioneering non-alcoholic water perfumes, making them an excellent choice for those with skin sensitivity or cultural preferences.
  • Ornate Presentation — fragrances are housed in intricately designed bottles that reflect the grandeur and artistry of Arabic culture.

Product Range

Hamidi offers a versatile catalogue that extends well beyond standard spray perfumes:

  • Eau de Parfums (EDP) and Water Perfumes
  • Concentrated Perfume Oils and Attars
  • Pure Dehn El Ouds and Mukhalats (complex, traditional oil blends)
  • Solid Perfumes
  • Body Care — shower gels, body lotions, and scrubs infused with signature long-lasting scents
  • Home Fragrances — air and fabric fresheners, bakhoor, and room sprays

Notable Collections

With dozens of releases, Hamidi has organised its scents into several distinct collections:

  • The Addicted Collection — intense, commanding fragrances known for rich, bold profiles.
  • The Al Mukhmal Collection — soft, refined scents inspired by the textures of silk and velvet, featuring powdery and gentle floral notes.
  • The Legacy Collection — regal scents inspired by Egyptian history, built on deep oud, incense, and musk.

Standout individual scents such as Oud Khalifa, Warda, and Musk Signature are frequently praised within the fragrance community for delivering high-quality, luxurious scent trails at accessible price points.

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